主题：Retail Services: How Shops Improve Their Service to Customers
主讲人：英国赫特福德大学商学院 Dr Ruth Herman 博士
时间：2007年11月30日 （星期五）下午 2：00
地点：图书馆一楼经管机房
主办单位：管理与人文学院、国际交流与合作处
Dr Ruth Herman个人信息
DR RUTH HERMAN
CURRICULUM VITAE
1. PERSONAL DETAILS
Name:Dr Ruth Herman
Position:Principal Lecturer, Marketing
Department:Business School
Department of Human Resources, Marketing, Strategy and Tourism
Academic qualifications: BA Hons. English with Historical Studies (2.i)
MA Marketing with Organisational Studies (Distinction)
PhD (Open University)
Membership of Professional Bodies:Committee member Education and Skills Group
Chartered Institute of Public Relations
Committee member and Education Liaison Officer
Hertfordshire Institute of Directors
Date of appointment:UH Humanities October 1997
UH Business School February 2002
Employment history:1980-1986 Marketing Executive, Thomson Newspapers Limited
1986-1991 Public Relations Manager, Taylor Walker (Allied Domecq)
1991-1995 PR Consultancy: contracts included acting as National Press Officer for Small Independent Brewers Association in UK
Area of interest: Teaching Public Relations Management
Small Business and Entrepreneurship
Post Modern Management
Teaching responsibilities MBA Strategy
MSc Strategic Marketing
Doctor of Business Administration facilitator
PhD supervision
Area of interest: Academic administration International perspectives in UK Higher Education
Current research interests: Interface between Arts and Business
Marketing of Literature.
Current administration responsibility: Faculty International Recruitment Manager
Faculty Duties Member of Faculty Recruitment and Admissions Committee
Member of APEL Committee
External Examining Greenwich University: Final year marketing
Liverpool Hope University: External expert MBA validation Greek franchise
Buckingham and Chiltern University: Academic external validation BA (Hons) Public Relations
Bournemouth University: External examiner MPhil Pubic Relations thesis
University of Wales: MBA external examiner (Holborn College)
University of Winchester: External Examiner MPhil thesis
2. AWARDS
Industry/business awards: British Guild of Beer Writers, Bronze award 1993
3. CONSULTANCY
3.1 Research consultancies: British Council: Teaching Management Principles through literature (2003-4)
3.2 Teaching IMEA, Besançon, France (2004)
3.2 Professional practice: See above
4. PUBLICATIONS
4.3 Refereed publications: Business:
‘An Exercise in Early Modern Branding’, Journal of Marketing Management (2003) ‘A Biographical Study of Isambard Kingdom Brunel as Insight into Entrepreneurial Marketing Endeavour" (2005) Entrepreneurial Marketing Endeavour with Ian Fillis ‘The Meaning of Reputation Management’ Journal of Communication Management (2006) with Fiona Campbell, Dorothea Noble
Humanities:
‘A New Ascription for Delarivier Manley’, Notes and Queries (2001)
‘Similarities between Manley’s “Queen Zarah” and “Hattige”’ Notes and Queries (2000)
‘Swift, Manley and the Commissioning of “A True Narrative”’ Swift Studies, 15 (2000)
4.1 Books: Scholarly Monograph:
The Business of a Woman: The Journalism and Political Writings of Delarivier Manley (2003) University of Delaware Press
Pedagogical:
Teaching Management through Literature (2004) British Council
Scholarly Editions: The Selected Works of Delarivier Manley (five volumes) with Prof R.Carnell and Prof W.R. Owens (2005) Pickering and Chatto
Other:
The Incredibly Biased Beer Guide (1993) Sigma Press
Pub Walks in Central London (1995) Sigma Press
6. MEDIA INVOLVEMENT
1991-1995 Freelance Journalism and Feature Writing for Drinks Trade Press
1980-1985 Promotions, marketing and advertising duties with Thomson Newspapers Ltd
7. INDUSTRIAL EXPERIENCE
See above
8. STAFF DEVELOPMENT
8.1 Professional: Institute of Public Relations professional development
Ashridge Leadership
University of Hertfordshire internal courses
8.2 Pedagogic: University of Hertfordshire internal courses
CURRICULUM VITAE
1. PERSONAL DETAILS
Name:Dr Ruth Herman
Position:Principal Lecturer, Marketing
Department:Business School
Department of Human Resources, Marketing, Strategy and Tourism
Academic qualifications: BA Hons. English with Historical Studies (2.i)
MA Marketing with Organisational Studies (Distinction)
PhD (Open University)
Membership of Professional Bodies:Committee member Education and Skills Group
Chartered Institute of Public Relations
Committee member and Education Liaison Officer
Hertfordshire Institute of Directors
Date of appointment:UH Humanities October 1997
UH Business School February 2002
Employment history:1980-1986 Marketing Executive, Thomson Newspapers Limited
1986-1991 Public Relations Manager, Taylor Walker (Allied Domecq)
1991-1995 PR Consultancy: contracts included acting as National Press Officer for Small Independent Brewers Association in UK
Area of interest: Teaching Public Relations Management
Small Business and Entrepreneurship
Post Modern Management
Teaching responsibilities MBA Strategy
MSc Strategic Marketing
Doctor of Business Administration facilitator
PhD supervision
Area of interest: Academic administration International perspectives in UK Higher Education
Current research interests: Interface between Arts and Business
Marketing of Literature.
Current administration responsibility: Faculty International Recruitment Manager
Faculty Duties Member of Faculty Recruitment and Admissions Committee
Member of APEL Committee
External Examining Greenwich University: Final year marketing
Liverpool Hope University: External expert MBA validation Greek franchise
Buckingham and Chiltern University: Academic external validation BA (Hons) Public Relations
Bournemouth University: External examiner MPhil Pubic Relations thesis
University of Wales: MBA external examiner (Holborn College)
University of Winchester: External Examiner MPhil thesis
2. AWARDS
Industry/business awards: British Guild of Beer Writers, Bronze award 1993
3. CONSULTANCY
3.1 Research consultancies: British Council: Teaching Management Principles through literature (2003-4)
3.2 Teaching IMEA, Besançon, France (2004)
3.2 Professional practice: See above
4. PUBLICATIONS
4.3 Refereed publications: Business:
‘An Exercise in Early Modern Branding’, Journal of Marketing Management (2003) ‘A Biographical Study of Isambard Kingdom Brunel as Insight into Entrepreneurial Marketing Endeavour" (2005) Entrepreneurial Marketing Endeavour with Ian Fillis ‘The Meaning of Reputation Management’ Journal of Communication Management (2006) with Fiona Campbell, Dorothea Noble
Humanities:
‘A New Ascription for Delarivier Manley’, Notes and Queries (2001)
‘Similarities between Manley’s “Queen Zarah” and “Hattige”’ Notes and Queries (2000)
‘Swift, Manley and the Commissioning of “A True Narrative”’ Swift Studies, 15 (2000)
4.1 Books: Scholarly Monograph:
The Business of a Woman: The Journalism and Political Writings of Delarivier Manley (2003) University of Delaware Press
Pedagogical:
Teaching Management through Literature (2004) British Council
Scholarly Editions: The Selected Works of Delarivier Manley (five volumes) with Prof R.Carnell and Prof W.R. Owens (2005) Pickering and Chatto
Other:
The Incredibly Biased Beer Guide (1993) Sigma Press
Pub Walks in Central London (1995) Sigma Press
6. MEDIA INVOLVEMENT
1991-1995 Freelance Journalism and Feature Writing for Drinks Trade Press
1980-1985 Promotions, marketing and advertising duties with Thomson Newspapers Ltd
7. INDUSTRIAL EXPERIENCE
See above
8. STAFF DEVELOPMENT
8.1 Professional: Institute of Public Relations professional development
Ashridge Leadership
University of Hertfordshire internal courses
8.2 Pedagogic: University of Hertfordshire internal courses